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The Visual Rhetoric Project, 2010-2011

There are many scholars who study visual communication, an area of research at the nexus of multiple disciplines. Art historians and design theorists approach vis-comm, for example, with a different canon and a different apparatus than scholars in media studies. This diverse array of studies result in fragmentation as well as synthesis and a balkanization of research in visual rhetorical studies. At the same time, while it is clear that publication venues represent lines of disciplinary demarcation, there are common touchpoints and common materials at the base of these radically different disciplinary constructions. This collaborative plans to interrogate what has been at the core of its work since 2007: what is uniquely rhetorical about this phenomenon. What does it means to speak of “visual rhetoric” instead of “visual literacy” and “visual communication?”

Convener: Mark Huglen (Communication, UMN Crookston)

The Rhetoric Conference on Visual Persuasion and Interdisciplinarity, University of Minnesota – Crookston, October 14, 2010

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