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“Communication and Obesity: Where to Expect Effects” – a presentation by Robert Hornick, 12/6/07

There are many claims made for the potential positive or negative effects of communication on obesity; the claims address controlled intervention programs, advocacy programs seeking earned media exposure, and ordinary media use and exposure. They concern energy in “dietary behavior” and “energy out” physical activity. The talk provides an overview of the range of claims made, reviews some of the (limited) evidence available about those claims, placed in the context of broader current research about public health communication.

Organized by the Mapping the Determinants of Health and Behavior research collaborative. Robert Hornik is Wilbur Schramm Professor of Communication at the Annenburg School for Communication at the University of Pennsylvania and Director of its Center of Excellence in Cancer Communication. He is the editor of Public Health Communication: Evidence for Behavior Change. Cosponsored by The School of Journalism & Mass Communication.

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